Using The Google Page Layout Update to Your Benefit

With Googles perpetual endeavors to render the right search engine results and eliminate poor web-sites we've got the "Page Layout Algorithm" improvement. Google Panda was a massive wake up call for plenty of websites which "lifted" or aggregated articles and other content from a number of resources. Many real and informative internet sites were also impacted by this tweak; having said that it was good at reducing the more advert heavy articles and other content in its database.

What's interesting with this Google update?

It principally is focused on web-sites heavily suggesting banner ads to the hindrance of the web sites content material. The algorithm is going to take a look at the volume of subject material in contrast to adverting can be looked at by the internet browser above the fold of the web page. If a webpage has way too many ads so the subject material is reduced or pushed further down the page, then that site's rankings will be detrimentally influenced.

Google asserted in its change on 01/19/2012 "As we've mentioned previously, we've heard complaints from users that if they click on a result and it's difficult to find the actual content, they aren't happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don't have much content "above-the-fold" can be affected by this change. If you click on a website and the part of the website you see first either doesn't have a lot of visible content above-the-fold or dedicates a large fraction of the site's initial screen real estate to ads, that's not a very good user experience. Such sites may not rank as highly going forward."

So will this revision perform it's magic?

Perhaps. Temporarily, absolutely it is going to function, but it is a short term improvement, where banner ad heavy internet pages will just find various methods to defeat the new algorithm, potentially by utilizing pop over advertisements right after the internet page has downloaded.

Should I get rid off all of my banner ad campaigns?

Google would not penalise people for generating revenue from their websites. For sure you can have ads and other varieties of promotion though it will have to be secondary and not the key reason for making the page. Banners and ads can be at the top of the website, but don't use too many of them and always make sure your predominant website content can be quickly observed above the fold of the web site.

Just What Does Google Promote?

Google wants to display good quality listings first - that's all.
Always make sure that your content is/are useful for viewers. Make certain that it is different. Make sure your viewers have a great user experience on your internet site and also that your internet site loads very fast.